We found the Yucatán by coincidence in 2003 — long before it was on anyone's radar.

My family stumbled onto the peninsula on holiday at a time when it was barely a whisper in the travel world. Something about it stayed with us. We kept coming back. Eventually, we even bought a boutique villa. The Yucatán had us.

Back in Los Angeles, I was running a Sustainability Consulting business — helping companies understand their environmental footprint and reduce their impact. Meaningful work, but a hard sell back then, even in LA.

In 2014 I came back to the Yucatán and something shifted. I met nature guides, spiritual and ceremonial leaders, local families — and I started to see a gap: the peninsula has extraordinary natural and cultural riches, and almost no one was sharing them with visitors in a way that was slow, respectful, or mindful of the environment. My background in sustainability suddenly saw a new home.

That's when The Green Maya Project began. Ecotourism, done properly, not the brochure version.

In 2018 I moved to Mérida permanently. It's home now.

The Green Maya Project is built on long-standing relationships with trusted locals, deep respect for the land and its traditions, and a commitment to finding experiences just off the tourist path — the ones worth the detour.

I wanted to share experiences in Yucatán, México with travelers — slowly, respectfully, authentically.

— Sara